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PLAYERS: 1
PUBLISHER/DEVELOPER: Sega
RELEASE DATE: 08/25/90 – (JP), 08/90 – (US), 02/91 – (EU)
Outside of the Jackson 5 and not including his early teenybopper solo work (or creepy posthumous releases), Michael Jackson made 6 albums across a 30 year solo career during his lifetime.
Two of those albums – Off the Wall and Thriller – have sold nearly 100 milion copies combined worldwide, and are among the best pop albums of all time. The other four – Bad, Dangerous, HIStory, and Invincible – are definitely lesser works, but none of them sold less than 10 million worldwide.
Even though only three of those albums had been released by 1990, those sales statistics show why Michael Jackson’s Moonwalker was a huge deal for Sega. Released three years after Bad and one year prior to Dangerous, Jackson was still at the height of his powers. Pre-Sonic, Sega hired big name sports stars, like Arnold Palmer and James “Buster” Douglas, to reach sports fans, but they still had trouble making the Genesis appeal to a wider audience. With Michael Jackson on their team, they could, in theory, reach millions across the world who loved the man’s music.
Moonwalker was based on Jackson’s 1988 “film” of the same name. Less a movie and more of a showcase for Jackson’s music videos for Bad, “Moonwalker” was a straight-to-video affair, not a major motion picture event. Even today, consensus is divided as to whether it’s a work of troubled genius or a complete disaster. But like any product released with the man’s name attached, “Moonwalker” was a rousing success, selling like gangbusters upon release.
Listening to Jackson’s music and watching a movie starring Jackson are enjoyable, if not passive forms of entertainment. Would Jackson’s fans – men, women, and children of all ages – be willing to play a video game starring the man? Jackson himself bet they would. He was a huge fan of Sega’s arcade games and signed on with Sega to make Moonwalker games prior to the Genesis’ release. He also oversaw the making of both the arcade version and the Genesis version with Sega of America’s head of marketing, Al Nilsen.
The goal of both the film and the game is to rescue children from the villainous Mr. Big and his cronies. As in the film, Jackson’s eccentricities are present throughout Moonwalker. Rather than attack enemies with a punch or kick, Jackson sprays magical sparkles at them. A dance routine is a screen-clearing special move. Bubbles the Monkey – one of Jackson’s favorite pets at the time – leads you to the boss of the level. When you collect a shooting star, Michael turns into a robot that can laser blast his enemies. And the final battle against Mr. Big is a spaceship battle. Just like Jackson himself, Moonwalker is larger than life.
In addition to the aforementioned ridiculousness, Jackson can also perform his famous moonwalk and crotch-grab. Neither of these moves do anything for your health nor are they special attacks; they’re included solely because of their prominence in Jackson’s repertoire. The Jackson sprite’s animation is some of the best on the Genesis and eerily replicates the man’s own movements. Fantastic synthesized versions of Jackson’s songs play throughout each level. Without Jackson’s personal involvement in the making of the game, Moonwalker could have been a completely different entity.
If it hasn’t already been made clear, Moonwalker worships at Jackson’s altar. If you’re not at least a mild fan of the man’s work, there’s not much for you here. Indeed, it’s because of his bizarre, personal touches that the game remains a cult classic. Unfortunately, however, the gameplay – which involves fighting off thugs, gangsters, zombies, and animals, while rescuing kids hidden within each level – is very much of its time. It’s initially thrilling to play and move as Michael while hearing 16-bit renditions of his best songs, but by the third or fourth level, saving kids and flinging pixie dust at zombies and thugs has already grown old.
The 1993 and 2003 child molestation allegations all but destroyed Jackson’s public image, and the 2019 documentary “Leaving Neverland” did nothing to help repair it. Those who believe Jackson is guilty of those allegations (he was never convicted) might balk at the thought of rescuing children as him in Moonwalker; especially since they replenish your life once you find them. That’s understandable. Still, it’s important to note that, upon the game’s release in 1990, the concept of Jackson saving children wasn’t perceived as any more or less strange than anything else the man did.
While the Genesis version of Moonwalker is an exploratory platformer, the arcade version is a top-down isometric brawler. Up to three players can play as different versions of Michael. The basic story and enemies are the same, though the enemies are faster and tougher (gotta get them quarters). The levels have a grittier, more urban look than the home ports. The kids are also hidden in plain sight, as opposed to the Genesis version which places them behind bushes, in the trunks of cars, or deep within caverns.
Moonwalker wasn’t the system seller Sega needed to turn the Genesis into a powerhouse, but Jackson’s presence did succeed at drawing more attention to the console. While other console developers, like NEC and SNK, seemed content to carve out their own niche, Sega was hellbent on competing with Nintendo. With Jackson and sports icons firmly in Sega’s corner, Sega had something Nintendo didn’t have: star power. And while it would take the company one-upping Nintendo at the mascot game to truly make the Genesis a success, Moonwalker was a crucial step in establishing Sega as a true contender within the console industry.
Don't forget he helped make the Sonic 3 soundtrack.
I was upset for a second because I read the title too quick and thought you said that his moonwalking was lame.
In stead, I learned a lot of the history of this very odd game. It sounds so odd that I'm not surprised that there's a divide. I mean, at least it sold well.